{"id":559,"date":"2018-04-23T08:51:28","date_gmt":"2018-04-23T08:51:28","guid":{"rendered":"http:\/\/www.caea.es\/?p=559"},"modified":"2024-04-16T11:23:03","modified_gmt":"2024-04-16T09:23:03","slug":"x-jornadas-del-sector-y-la-distribucion","status":"publish","type":"post","link":"https:\/\/www.caea.es\/x-jornadas-del-sector-y-la-distribucion\/","title":{"rendered":"Jornadas Sector Distribuci\u00f3n Comercial"},"content":{"rendered":"<p><em>La<\/em><em> transformaci\u00f3n digital de las empresas es el reto m\u00e1s inmediato e irrenunciable que posee actualmente el sector comercio y, m\u00e1s en concreto, la distribuci\u00f3n comercial de gran consumo.<\/em><\/p>\n<p><em>En este sentido, la inteligencia artificial (IA) y el big data han irrumpido con fuerza en la sociedad actual y en el sector comercial, presentando unas enormes potencialidades al servicio de las empresas y del cliente.<\/em><\/p>\n<p><em>No obstante, el comercio presencial es esencialmente cercan\u00eda, proximidad, trato con el consumidor, relaciones humanas y atenci\u00f3n personalizada y, por tanto, la inteligencia emocional (IE) se presenta como fundamental para responder de manera emp\u00e1tica y ofrecer el mejor trato posible a nuestros clientes.<\/em><\/p>\n<p><em>Inteligencia emocional (IE) e inteligencia artificial (IA) est\u00e1n llamadas a complementarse necesaria e ineludiblemente, por separado tendr\u00e1n una eficacia limitada, mientras que trabajando conjuntamente se pueden obtener resultados sorprendentes. <\/em><\/p>\n<p><em>Ambas inteligencias aplicadas al sector comercial y su imprescindible complementariedad ser\u00e1n abordadas, junto a otros temas de actualidad en inter\u00e9s, en el marco de las XV Jornadas del Sector de la Distribuci\u00f3n Comercial \u201cInteligencia emocional vs inteligencia artificial\u201d, organizadas por la Confederaci\u00f3n Andaluza de Empresarios de Alimentaci\u00f3n y Perfumer\u00eda (CAEA), evento anual de referencia para todos los profesionales de la cadena de gran consumo en la Comunidad Aut\u00f3noma andaluza.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital de las empresas es el reto m\u00e1s inmediato e irrenunciable que posee actualmente el sector comercio y, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4963,"comment_status":"open","ping_status":"open","sticky":false,"template":"transparencia.php","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jornadas Sector Distribuci\u00f3n Comercial -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caea.es\/x-jornadas-del-sector-y-la-distribucion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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